In new splendour.

After the extensive renovation in spring 2022, we welcome you to Bundesstrasse 1 in Zug in new splendor. The modern design invites you to experience shopping in a feel-good ambience and focuses increasingly on emotionalization. Our premium bed assortment with its different lying sensations is ready for you to try out. Our premium selection of blankets and pillows in best quality as well as finest bed linen are newly presented to you.

A lifetime of magical sleep.

Every person as well as his body are unique and depending on the life situation the demands on your own bed change. Therefore you will find intelligent sleep solutions for every age and comfort beds for sleeping, reading or watching TV in our bed store.

A new bed is something you don’t afford every day. When the time comes, you can expect high quality and excellent service for the money invested. If, contrary to expectations, you are not completely satisfied with your new bed, we will immediately take care of an adapted solution. Because our customers are our top priority at all times and your satisfaction is close to our hearts. For a lifetime.

100% Satisfaction Guarantee.

A face in blue UV light

Just let your soul relax.

Akva Sense® is a multi-sensory waterbed that combines haptic and auditory sensations to create an experience of deep relaxation. The sensory bed uses the soothing properties of water to create an engaging and inviting environment. The feeling of comfort and warmth is complemented by sound and music from the integrated sound system.

The Akva Care logo

Water, the element of relaxation.

For adults and children with high sensitivity, inner restlessness, autism, depression, burnouts and other physical-mental impairments, this waterbed offers a cosy oasis of retreat and relaxation during the day or at night. Sound, soothing music, vibrations and massage strengthen body awareness and calms down the nervous system.

Let us advise you personally.

A waterbed with the Akva Care technology

Beds Manufacture

Design your bed individually and according to your taste. With us you can implement your own style and personal ideas one hundred percent also in your bedroom.

Together we will create your bed according to your wishes. In cooperation with our high-quality bed manufacture in Belgium, we produce your unique dream bed in Europe. Upon request, we can make any size for you. There are almost no limits to your own creativity when it comes to choosing comfort, colors, design and materials.


In 1997, Beat and Heidi Leutenegger founded Magic Schlaf in the heart of the city of Zug.

Benno Achermann took over the successful bed store in 2016 as the current company owner. In the magic sense, he leads the company with a lot of innovation and passion on the pulse of time. Expert training of the entire team, constant adjustments to the trends, the market and the needs of customers, characterize the always modern appearance and the carefully selected assortment. Through a lot of dedication, enthusiasm and tireless effort, Magic Schlaf has been a popular bed store in Zug for over 25 years.

We make your dreams come true.

Together we are strong.

Are you an interior designer, planner or architect and would like to offer your customers manufacture beds? Or does your clients have very special wishes for their new sleeping place, which cannot be covered with standard solutions. We at Magic Schlaf Zug are the specialists when it comes to mastering challenges in the bed sector and at the same time offering unique sleeping comfort.

Let us work together.

Benno Achermann

Your Magic Team

Benno Achermann

Company Owner

Kathrin Schulz

Expert adviser

Dominik Steiner

Expert adviser

Sybille Hegglin

Sale show room

Rita Keiser

Head of back office

Tina Leutenegger

Marketing & Social Media

Matthias Kaufmann

Service professional

Follow us.

To keep you up to date with our latest happenings, we also have a presence on the social web. Follow us on the social media channels and you will receive information about our company, product news, career opportunities and events. Engage with us and share our news with your contacts.

We welcome your comments, likes and reviews.

Lachende Frau mit Schlafmaske liegt im Bett.

Opening hours:

Monday 14:00 - 18:00
Monday - Friday 10:00 - 12:00
14:00 - 18:00
Saturday 09:00 - 16:00

We would also be happy to advise you
outside the opening times
or at your home.


041 710 00 38

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